M Haddad produces many brand names such as Colgate, Palmolive, Mennen, Ajax, Baby Magic, and several others. M Haddad always tries to provide its consumers with the best quality  products at reasonable prices.  The company also tries always to implement the latest technologies in its production lines, and to introduce new products to the Jordanian market.

 

   MUDIEB M. HADDAD     

  The Founder 1917 - 1984

  Established in 1973 in the city of Zarka,  M. Haddad and Sons initially started with the production and sales of perfumes, baby care, toiletries, hair care, cosmetics, and body care products.

  The main goal of the company from the beginning was to provide the Jordanian consumer with high quality products that would improve his or her quality of life.

  In its continuous efforts to fulfill the needs and requirements of the Jordanian consumer, M Haddad worked in two directions.   M Haddad diversified its working lines horizontally and vertically.  That enhanced the ability of the company to provide its customers with high quality products in different areas.

  Due to the clear vision of the management and the hard work and the sincere efforts of every one at M Haddad, the company became one of the leading companies in its field.  Working  under license from American, British, and French companies under the highest international standards..

  Following the highest standards M Haddad managed to create a large base of satisfied customers from all categories not only in Jordan but also in many countries in the region where its products are being exported.

  Looking into the future and promising the best as always, M Haddad & Sons will always sustain its commitment towards the consumers by providing them with best quality products that satisfy the needs, wants, and expectations.

  In 1981, and as part of the diversification policy implemented by the company M Haddad expanded its work by adding a Snack Food Division.  Snack food products were initially sold under a license from an American company,  "MR. CHIPS".  Now M Haddad owns the name  "Mr. Chips" for the whole Middle East Region.  The snack food division implemented the company 's policy, it consists of three main production lines;  Potato Chips, Extruded Corn Chips and Pellet Snacks.