Mudieb Haddad & Sons Co.’s rich history starts in 1917 when Mudieb Mousa Haddad was born in Nuaymeh, in the north of Jordan, which was then considered part of Syria under Ottoman Empire occupation. At that time, the Great Arab Revolt was being fought against the Ottoman Empire by Arab warriors on horseback, loosely formed into armies under Emir Faisal, his brother Abdullah, and the British colonel T.E. Lawrence, known as Lawrence of Arabia. By 1918, the Arabs were able to control most of Saudi Arabia and Syria. Faisal set up a government in Damascus and dreamed of an independent Arab realm. In 1919, at the Paris Peace Conference, the British came to an agreement with Faisal, who was given Iraq, while his brother, Prince Abdullah, was proclaimed ruler of Transjordan, the land lying between Iraq and the West Bank. Winston Churchill drew up the boarders in 1921, and Abdullah made Amman his capital. Britain recognized the territory as an independent state under its protection in 1923. A series of treaties after 1928 led to full independence in 1946, when Abdullah was proclaimed King. In 1950, Transjordan adopted the name The Hashemite Kingdom of Jordan.

With the Great Arab Revolt and what followed, life in Jordan changed drastically and independence quickly attracted established companies, merchants, goods, and services. Mudieb Mousa Haddad, a multilingual young Jordanian, was an eager entrepreneur and sought to seek his fortune and take part in the economic boom by investing in a small distillery near Zarqa in the early 1950s in an area that is currently known as Rusaifa. Producing high quality products and providing great service to its customers, the company charmed locals who gladly lined up to buy its goods.

Mudieb Mousa Haddad, an innovative businessman, knew early on that his integrity, his faith, and his ability to develop and maintain fair and profitable partnerships was the key to his business success. Accordingly, this realization laid the foundation that attracted additional business partners.

The 1960s proved to be a period of growth for Haddad. As his reputation grew, he continued to be a market leader and introduced new products into the Jordanian market, and who, to this day, continues to be one of the most trusted suppliers of spirits in Jordan.

By the late 1960s and early 1970s, Haddad’s businesses looked to expand into new market segments as a sustainable business strategy, a strategy which was passed down to the next generation. These explorations away from the spirit industry lead Haddad to new business ventures with groups of American, British and French companies, such as Mennen, L’Oreal, Depol, and others. The partnerships proved to be a huge success at the time, and attracted two of Haddad’s largest and most internationally recognized partners, Colgate-Palmolive and Mr. Chips, and their large collection of consumer products were launched successfully.

With a growing business and family, late Mudieb Mousa Haddad’s sons gradually joined the business in the early 1970s. As young men, they were tutored on the fundamentals that their father had learned over the previous 30 years which were: to know their market and consumer, to provide quality products, to develop and maintain honest and productive partnerships, to be creative and diverse in their strategies, and, finally, to maintain the highest business ethics.

This strategic approach to managing the business continues today. The diversity of businesses under the Mudieb Haddad & Sons Co. did not stop after the passing of Mudieb Mousa Haddad in 1984. It was because of the values and principles Mr. Haddad infused in his business, employees, and family members that the businesses were able to flourish, despite the turbulent times and political and economic instability that Jordan and the region faced and continue to face.

The 2014 restructuring of Mudieb Haddad & Sons Co. and their sister companies put them all under one family-owned umbrella, Qudurat Investments Co., which continues the heritage, values, and principles that Mudieb Mousa Haddad followed in his lifetime. These business strategies, values, and principles are only a fraction of what is at the core of the rich legacy of Qudurat Investments Co.