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It has been more than 60 years since my father, Mudieb Mousa Haddad – then a young, energetic businessman – foresaw the approach of a socioeconomic shift in Jordanian society. With that shift, he knew that he had an opportunity to set a leading example for successful, ethical business practices and operations in the Kingdom. Since its visionary beginnings, Mudieb Haddad & Sons Co. has worked tirelessly to deliver quality products to its customers, while serving as an honest business partner and an ethical corporate citizen. Through these principles, we have established ourselves as a trailblazer in the field of fast-moving consumer goods.


The values that drove and guided my father are the same values that continue to drive Mudieb Haddad & Sons Co. today. Even in the face of a changing and evolving global market, these values provide us with the tools we need to excel across all of our operations. To stay competitive, we pay attention to the details; to ensure operational excellence, we invest in strong leadership and local talent. At the end of the day, our business is about people: from our customers, to our employees, and our business partners, we are consistently focused on operating in a way that achieves value and satisfaction among all our stakeholders, as well as the greater community.


As part of Qudurat Holding Company, we at Mudieb Haddad & Sons Co. benefit from the collective strength of one of the largest and most diversified FMCG conglomerates in the Kingdom. And as we look to the future, we will continue to be driven by the principles that have allowed our entire portfolio of companies to flourish, while delivering exceptional quality and care to all of our customers.

Samir Mudieb Haddad