Since 1973, Mudieb Haddad & Sons Co. has been one of Jordan’s most diversified FMCG companies, with a portfolio that includes the world’s leading brands of snack foods, household goods and personal care products. The company specializes in both the manufacturing and distribution of world-class FMCG goods, serving a wide range of customers, including retailers, wholesale outlets, government shops, schools, hospitals, restaurants, hotels, and B2B. From small village grocery stores to metropolitan hypermarkets, Mudieb Haddad & Sons Co. reaches customers in every corner of the Kingdom.

Mudieb Haddad & Sons Co. is a subsidiary of Qudurat Holding Company, one of the largest and most diversified FMCG conglomerates in Jordan. The business was founded in 1953 by the late Mudieb Mousa Haddad, and incorporated under the Qudurat Holding Company name in 2014.